Mark Ronson & Katy B - Move To The Beat

Mark Ronson, Katy B and their musical instruments

Grammy-award winning producer Mark Ronson, who is best known for his work with the late Amy Winehouse, has come together with the 'Queen of dub-step' Katy B to make the official anthem 'Everywhere in the World' as part of the ‘Move To The Beat’ campaign for London Olympics 2012 which has already been seen and heard in the new televised Coca-Cola adverts.

Having already proven he is one of the best producers to come out of the UK, Ronson has pushed the boundaries even further in his pioneering methods of music making.

The 36 year old travelled the world to meet with professional athletes and recorded all the different sounds that can be heard during an athletes sport activity. The producer skilfully recorded and sampled a variety of natural sounds ranging from a runners heart beat, to a gymnasts feet landing and hitting the mat, by taping microphones to the athletes legs, chest and arms.

If that isn’t impressive enough, the daring producer talked about the sounds taken from Brithsh Table Tennis ace Darius Knight, “He has a "very unusual grunt", said Ronson, "Sometimes he uses it to put off his opponents, and sometimes it is a sound of victory – to me it sounded like James Brown, so I knew I would use that."

As well as Knight’s grunts, the song will also feature Russian runner Kseniya Vdovina panting at the end of her sprint. "I knew the breath was going to be an important sound", says Ronson "The emotion I felt after hearing that – I wanted to put that in a track."

The ‘Everywhere in The World’ Coca-Cola theme song has kept to the classic Coca-Cola melodic tune that we are all familiar with and will begin to air regularly from March leading up until the Olympics in June.

Mark Ronson making music

Mercury Music Prize winner Katy B who vocals on the track said: "Move to the Beat is all about capturing the essence of people coming together for an event such as sport and the Olympics and finding the links between sport and music and just getting everyone to get up and get involved."

Having watched the making of the track in a short documentary on Channel 4 i was excited to see how such an unorthodox way of making music would turn out. The idea in principle sounded epic and so I was anxious to see if the final product would fulfil my high expectations. Having seen the advert and heard the track I’m still blown away by the concept and to know that the sounds I hear and nod my head to, which make up pf this rhythmic energetic music, comes from such natural human sounds. Cleverly and musically crafted, it is simply pure genius. Watch the full advert below.

'Move to The Beat/Everywhere in The World' Advert - Olympics 2012