LIL WAYNE TALKS CLOTHING LINE TRUKFIT: 'IT'S NOT THE NORM'

Following last week’s announcement of his approaching retirement, it looks like Lil Wayne will have a lot more free time to focus on his clothing brand TRUKFIT. Lil Wayne explained in an MTV interview that the name TRUKFIT stems from childhood memories growing up in New Orleans, "There was a truck that would come around the neighbourhood for the less-fortunate people that can't go to those stores, and he would have those same items — those Polos, those Tommys — for less. If you were known to have that outfit, then it was not called an 'outfit,' it was called a 'truckfit…"

Revealing why he believes his brand is becoming increasingly popular, he says: "I think because it's not trendy and it's not what's the norm.

“People are tired of everything just being 'what's cool.' Everybody's wearing such and such, everybody's doing such and such, and I don't believe that's what Trukfit is. Trukfit is just a bunch of little characters on a shirt, a bunch of sayings and stuff."

The rapper also went on to say that he was receiving a lot of interest from public figures: “My designer sends [drafts] over to me in an email and I decline or approve, it's that simple," he said. "And the kids are enjoying it.

“And not only the kids, I have pro athletes hitting me up , sending me their addresses, like, 'I need a box of that sent to me every month' or 'I'mma wear that to my press conference' or 'I'm gonna wear that when I sign my deal' — so it's really moving."